Launched:self-serve migrations intoSuperhuman Docs (Coda)
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01Agent-first
Runs where you already work
Plug it into Claude, ChatGPT or Cursor. Describe the move in plain English; the agent runs it.
02Engineer-led
Our production engine, unlocked
The pipeline our engineers use on managed enterprise migrations — the same code, now something you can drive yourself.
03Pricing
Try 10 pages free, then $1 a page
Credit-based, pay-as-you-go. No scoping call, no quote — sample it on your own docs before you spend anything.
04Sources
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Migrate from Optimizely to Xperience by Kentico with precision & ease

A seamless, customizable migration solution for moving your Optimizely data with perfect fidelity and minimal disruption.

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Last updated October 2026

COMPLETE COVERAGE

Intelligent Human-Verified Data Mapping

Our migration engineer precisely maps every data point from Optimizely to Xperience by Kentico, ensuring perfect continuity for your customer support operations.

Optimizely
Xperience by Kentico
Content Pages
Pages (Web Pages)
Blocks
Content Items
Media Assets
Media Library Files
Content Types
Content Types (Page Types)
Categories
Taxonomy Tags
Sites
Channels (Websites)
Languages
Languages
Scheduled Content (Versions)
Workflows
Content Versions
Content Item Language Variants
Forms
Form Definitions
Tags
Taxonomy Tags
URL Slugs / Routing
Web Page Items
Catalog Entries (Commerce)
Custom Module Data (Object Instances)
Catalog Categories (Commerce)
Taxonomies (Tag Groups)
Prices (Commerce)
Custom Module Class (e.g., 'ProductPrice' custom object) or Product SKU custom fields

Looking for more entity mappings?

Contact our team
What Our Customers Say

Real migration stories

See all customer stories →
CUSTOM MIGRATION

Fully customizable engineer-led migration

Tailor your migration from Optimizely to Xperience by Kentico exactly to your needs with our flexible customization options. Our experts will configure the perfect migration plan for your business.

Migration Filters

Publication Status

Filter by published, draft, scheduled, or archived content

Section/Category

Select specific sections, categories, or collections to migrate

Language & Locale

Migrate specific language versions or localized content only

Time Range

Migrate content created or updated within a specific period

Data Types

Posts & Pages

Articles, pages, and custom post types with full body and metadata

Media & Attachments

Images, videos, PDFs, and downloadable assets with references

Taxonomies & Menus

Categories, tags, custom taxonomies, and navigation menus

Templates & Redirects

Page templates, custom fields, and URL redirect rules

ZERO DOWNTIME

Your timeline. Our engineers.

A dedicated engineer runs your migration, planned around your schedule and your data.

No babysitting a wizard. Avoid debugging errors yourself.

Looking for a more detailed migration timeline?

Contact our team

Speed

The migration timeline depends on both our turnaround time and yours.

We can complete a migration in under a day when the accounts are connected and the sample migration is approved promptly.

Background Sync

We also support migrating the newest records first, so you can go live faster while the rest of the data is synced in the background.

Data Volume Impact

Larger data volumes may require longer migration windows.

Continuous Operation

Weekend migrations minimize disruption to your customer service operations.

MIGRATION TIMELINE

Your Optimizely to Xperience by Kentico migration, step by step

See how long your migration will take from start to finish. Drag the slider to estimate based on your data volume.

How many records are you migrating?

<10K 50K 100K 250K 500K 1M 2M 5M 10M+
Checklist ~3 days
Sample 1 day
Review ~2 days
Full 2 days
Delta 1 day
Your team ClonePartner

Estimated total

~9 business days

1

Migration Checklist

1 day · ClonePartner ~2 days · Your team

We prepare the optimal data mapping as a shareable spreadsheet. Your team reviews, approves, and adds any customizations.

2

Sample Migration

1 day · ClonePartner

We run a test migration with a representative sample of your data to verify mapping accuracy and identify any potential issues before the full run.

3

Review & Approve

~2 days · Your team

Your team reviews the sample migration results, confirms data accuracy and mapping, and gives the go-ahead for the full migration.

4

Full Migration

2 days · ClonePartner

We execute the complete migration of all your data to your new Xperience by Kentico, with real-time progress tracking and comprehensive logging.

5

Delta Migration

1 day · ClonePartner

We capture and transfer any new data that was added or updated during the main migration to ensure no data is lost. This final sync keeps everything current.

Alternatives Guide

Xperience by Kentico Alternatives 2026: Features, Migration & TCO

XbyK alternatives range from $0 (Umbraco) to $750K+/year (Sitecore). Your choice hinges on whether you actually use XbyK's marketing automation and commerce — or just its CMS.

22 min read

Read the guide

Pros and cons of different migration options

Choosing the right approach is key because migrating from Optimizely to Xperience by Kentico isn't just about moving data – it's about protecting your content, SEO, and reader experience.

Feature / Criteria ClonePartner Automated Tools CSV Import In-house migration
Custom Scripting for complex data ✓ Engineers build & maintain ✗ No ⚠ Manual ✓ Yes – but costly
Sandbox & Pilot Migrations ✓ Full sandbox + pilot plans ⚠ Limited ✗ No ⚠ Often Informal
Manual validation & reconciliation ✓ Automated + manual QA ✗ No ✓ Yes (Manual) ✓ Heavy manual effort
Backup & rollback plan ✓ Robust procedures ✗ No ✗ No ⚠ Often incomplete
Handles automation and integrations ✓ Full support ⚠ Partial ✗ No ⚠ Possible but fragmented
Post-migration engineer support ✓ Dedicated engineers ✗ No ✗ No ⚠ Limited support
Adaptable to API changes ✓ Proactive adaptation ✗ No ⚠ Manual fixes ⚠ Slower response
Turnaround / timeline predictability ✓ Predictable timelines ⚠ Fast but brittle ⚠ Slow and manual ⚠ Often slower
Data Security & Compliance ✓ High – enterprise grade ⚠ Medium (depends) ⚠ Low (manual) ⚠ Hidden gaps common
Pricing predictability ✓ Transparent & fixed ⚠ Low (per-job) ⚠ Low (manual hours) ⚠ High/variable OPEX
End-to-end project management ✓ Full E2E delivery & PM ✗ No ✗ No ⚠ Often partial
Business impact & opportunity cost ✓ No diversion of staff ✗ No ✗ No ⚠ Diverts engineering

What does an Engineer-led migration mean anyway?

Speed & Accuracy: Our Blended Method

We blend automation (smart scripts, bulk APIs) with human expertise for speed without risk. Our engineers manually check every mapping, validation, and exception.

You get:

  1. Speed of automation for bulk record migration
  2. Precision of engineers verifying integrity and business logic
  3. Pilot migrations and sandbox testing to catch issues early
  4. Real-time validation reports and rollback readiness
Result: 50x faster migrations than manual imports — with near-zero error rates.

Handling the Tricky Tech and API Details

The Optimizely and Xperience by Kentico APIs each behave differently, which is where our engineers shine. We build custom logic to handle the data quirks where generic tools typically break.

We handcraft API logic for:

  1. Field mapping and transformation
  2. Pagination, rate-limit handling, and throttling
  3. Preserving content relationships, media, and revision history
  4. Syncing custom fields, taxonomies, and templates without breaking structure
Our scripts: Natively retry failed calls, re-queue large attachments, and ensure data parity.

No Guesswork

We don't just promise smooth migrations—we measure and prove them. Every client receives a Migration Validation Report with all metrics.

Typical results across projects:

  1. 100% record-count parity between your Optimizely data and Xperience by Kentico
  2. Zero downtime during staged cutovers
  3. 99.9% attachment integrity (verified via checksum)
  4. Full automation and preservation of all business rules
Our standard: Includes full SEO and redirect preservation and 30 days of engineer-assigned support post go-live.

We Adapt to Your Setup (Not the Other Way Around)

No two teams configure Optimizely or Xperience by Kentico exactly the same way—with unique content models and data. We customize every migration script to fit your exact workflow, taxonomies, and templates.

Our engineers adapt for:

  1. Custom fields, content types, and workflows
  2. Multi-site or multi-language setups
  3. Historical imports and partial (date-based) migrations
  4. Integration re-mapping for search, analytics, or forms tools
The promise: If your data doesn't fit a standard template, we build one just for you.

Enterprise-Grade Security & Compliance

Your customer data is precious. Our migration process maintains the highest standards of security and regulatory compliance.

SOC 2 Type II

Independently audited compliance with rigorous security standards

ISO 27001

Certified information security management system

GDPR

Full compliance with EU data protection regulations

HIPAA

Certified for handling protected health information

AES-256 Encryption

Bank-grade encryption for all stored credentials

Latest TLS

Secure transfer protocol for all data in transit

Role-Based Access

We follow role-based access control for every migration project

Scheduled Deletion

Automatic data purging after migration completion

FAQ

Frequently Asked Questions

Everything you need to know about migrating from Optimizely to Xperience by Kentico. Can't find what you're looking for? Talk to our team.

What happens to my Optimizely Blocks when they move to Xperience by Kentico?
Optimizely Blocks have no direct equivalent in Xperience by Kentico, so they are migrated as reusable Content Items rather than a dedicated block object. The structured field data is preserved, but the presentation layer—including any widget or WidgetController rendering logic tied to those blocks—must be rebuilt in Xperience by Kentico's ViewComponent-based admin. ClonePartner moves the data; your development team will need to wire the resulting Content Items to the appropriate page builder components after migration.
Can my Optimizely Commerce catalog, categories, and prices be migrated to Xperience by Kentico?
Xperience by Kentico ships with no native commerce engine, so Catalog Entries, Catalog Categories, and Prices all require workarounds. Catalog Entries land as Custom Module Object Instances, Catalog Categories are restructured as Taxonomy Tag Groups, and Prices must be modeled in a custom module class (such as 'ProductPrice') that mirrors fields like currency, price list, min-quantity tiers, and validity dates—because no 1:1 Xperience object exists for Optimizely's price list model. ClonePartner builds the custom target schema and populates it via the Kentico Admin or Management API; if you require a full commerce capability you should also plan for a third-party layer such as CommerceTools or Stripe to handle pricing logic at runtime. Note also that Optimizely Commerce requires a separate license on the source side, so confirm that catalog data is accessible before scoping begins.
Will my Optimizely content version history and scheduled publishing survive the migration?
Version history and scheduling metadata cannot be fully reconstructed through the Optimizely API, and Xperience by Kentico handles versioning through Content Item Language Variants rather than standalone version records. Scheduled content from Optimizely is mapped to Xperience Workflow steps as a workaround, meaning the scheduling intent is preserved where the API exposes it, but granular draft-over-draft history is not guaranteed to carry over intact. All imported content items land in Draft state in Xperience by Kentico and must be explicitly published; we flag items that had an active schedule in Optimizely so your team can reprioritize publication queues after cutover.
Do my Optimizely internal content links still work after migration to Xperience by Kentico?
No—Optimizely identifies content references with GUIDs that are assigned fresh on import into Xperience by Kentico, so every internal link and cross-content reference will point to a stale identifier unless it is explicitly remapped. ClonePartner's migration pipeline builds a GUID translation table during import and rewrites stored references before finalizing each record, covering page-to-page links and content item relations. References embedded in rich-text fields or custom field formats require the same remapping pass; we identify those fields during scoping so none are silently broken at cutover.
What Optimizely data has no public API and must be handled at the database level?
Several Optimizely objects are inaccessible through the REST or Content Delivery/Management APIs and require direct database access: Access Control Lists and ACLs, Form submission records, and Visitor Group or personalization rule configurations. Optimizely's Content Management API also does not expose A/B test setups. ClonePartner accesses the Optimizely source database directly for these objects under a read-only connection; Visitor Groups and A/B test configurations have no equivalent in Xperience by Kentico and will need to be recreated manually using Xperience's native personalization tooling.
What prerequisites does my Xperience by Kentico environment need before ClonePartner can write data into it?
Xperience by Kentico's Management API requires API keys with the correct scopes configured per object type—Content Items, Media Library, Taxonomies, Form Definitions, and any custom modules each need separate authorization. Content Types (Page Types) must exist in the target environment before content records can be imported, but Xperience by Kentico does not accept Content Type definitions via API; they must be deployed through code or CI/CD serialization files ahead of the data migration. ClonePartner will provide a pre-migration checklist during scoping that lists every Content Type and custom module class that must be present, along with the required API key scopes, so the environment is ready before we begin writing records.
How long does the Optimizely to Xperience by Kentico migration take?
Most migrations complete within 1–5 business days, depending on data volume and complexity. We provide a detailed timeline after the initial assessment and can often complete small migrations in under 24 hours.
Will my team lose access to Optimizely during the migration?
No. Your source system remains fully operational throughout the entire migration. We run the migration in the background with zero downtime to your current operations.
Will there be downtime when migrating from Optimizely to Xperience by Kentico?
No. Our migration process is designed for zero downtime. We use a staged approach with background sync and a fast cutover, ensuring no disruption to your live business operations.
How do I validate that everything migrated correctly?
Every client receives a Migration Validation Report with comprehensive metrics including record-count parity, attachment integrity verification via checksum, and full audit logs. We also offer unlimited sample migrations so you can verify before committing.
Do I need professional help for this migration?
While simple migrations can sometimes be handled in-house, professional help ensures zero data loss, proper field mapping, and preservation of relationships between records. Our engineer-led approach catches edge cases that automated tools miss.
Does ClonePartner provide guidance before committing?
Yes. We provide a free consultation and assessment. We'll review your data structure, discuss your requirements, and provide a detailed migration plan and fixed-price quote before you commit to anything.

Still have questions?

Book a free 30-minute consultation with our migration engineers. We'll walk you through the exact approach for your Optimizely→Xperience by Kentico migration.

Contact our team

Ready to start your
Xperience by Kentico Migration?

Join hundreds of businesses who have successfully migrated with ClonePartner. Let's discuss your migration needs and build a plan that works for you.

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Attention to Detail

We meticulously handle every aspect of your migration, ensuring no data is lost during transfer and mapping every field correctly between platforms.

Custom Solutions

Every business is unique. We tailor your migration strategy to match your specific requirements, workflows, and data structures.

Security & Compliance

Your customer data is handled with enterprise-grade security protocols, ensuring compliance with GDPR, HIPAA, and industry standards.