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01Agent-first
Runs where you already work
Plug it into Claude, ChatGPT or Cursor. Describe the move in plain English; the agent runs it.
02Engineer-led
Our production engine, unlocked
The pipeline our engineers use on managed enterprise migrations — the same code, now something you can drive yourself.
03Pricing
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Migrate from Kentico to WordPress with precision & ease

A seamless, customizable migration solution for moving your Kentico data with perfect fidelity and minimal disruption.

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Last updated October 2026

Kentico
WordPress
MIGRATION OVERVIEW

Why teams migrate from Kentico to WordPress

The core problem
Migrating from Kentico to WordPress has no native export path — Kentico's Site Export Wizard produces a proprietary format unusable by WordPress, making every migration a custom data engineering project. Kentico stores a single page across three or more interconnected SQL Server tables (CMS_Tree, CMS_Document, and per-page-type coupled data tables), while WordPress uses a flat wp_posts/wp_postmeta model with custom post types and key-value meta fields. This structural mismatch requires direct SQL extraction with multi-table joins per page type, content type remapping into WordPress CPTs and ACF field groups, media re-ingestion from Kentico's Media Library or Azure Blob Storage into the WordPress uploads directory, and manual conversion of Page Builder widget JSON into Gutenberg block markup. Additionally, 301 redirects must be implemented to preserve indexed URLs across the domain transition.
Why this matters for your migration
KEY CHALLENGES

What makes this migration complex

These are the architectural mismatches and technical hurdles specific to a Kentico to WordPress migration.

Most Critical

Multi-Table Page Data Extraction

Each Kentico page spans at least three SQL Server tables (CMS_Tree, CMS_Document, and a per-page-type coupled data table), requiring a distinct parameterized JOIN query for every page type in the instance to produce complete records.

Blocks all downstream imports if mapped wrong

Page Builder Widget Conversion

Kentico KX13 stores widget configurations as JSON in the DocumentPageBuilderWidgets column of CMS_Document, and there is no automated converter to translate these into Gutenberg block markup — each widget type requires a custom transformation routine.

Three-Source Media Remapping

Kentico manages media across filesystem Media Libraries, database-stored Page Attachments in CMS_Attachment, and optionally Azure Blob Storage, each requiring a different extraction method before files can be re-ingested into the WordPress uploads directory.

Content Type Schema Redesign

Kentico's strongly-typed coupled data tables with explicit column schemas must be flattened into WordPress's key-value wp_postmeta model or ACF field groups, requiring explicit field-level mapping decisions for every custom page type before import scripts can be written.

Permission Model Downgrade

Kentico's granular, role-based permission system with configurable per-object and per-module rights must be mapped onto WordPress's five default roles (Administrator, Editor, Author, Contributor, Subscriber), which may not accommodate complex editorial workflows without additional plugins.

Azure Blob Storage Inaccessibility

When Kentico's Media Library is backed by Azure Blob Storage, media files are not readable via direct SQL queries or Kentico's own migration toolkit, requiring a separate download step using the Azure Storage SDK before migration can proceed.

COMPLETE COVERAGE

Intelligent Human-Verified Data Mapping

Our migration engineer precisely maps every data point from Kentico to WordPress, ensuring perfect continuity for your customer support operations.

Kentico
WordPress
Pages (Tree Nodes)
Pages
Custom Page Types (Document Types)
Custom Post Types
Media Library Files
Media
Categories (Taxonomy)
Categories
Tags
Tags
Users
Users
Forms (BizForms)
WordPress Forms (via Plugin or Custom Post Type)
URL Redirects / Aliases
Redirection Manager Plugin (or .htaccess / Nginx rules)
Newsletters (Email Campaigns)
Custom Post Type (e.g., 'email_campaign') or Third-Party Email Plugin
Content Items (Headless)
Custom Post Types
Settings / Site Configuration
Options / Site Settings
Page Attachments
Media

Looking for more entity mappings?

Contact our team
MIGRATION RISK ASSESSMENT

Every migration risk, already solved

Migration between platforms is full of edge cases. Our engineers have identified every risk from Kentico to WordPress and built proven solutions for each one.

High complexity
  • Custom Page Type Fields
    Each coupled data table has a unique schema that must be individually inspected via CMS_Class, and missing or misaligned field mappings to ACF or wp_postmeta will silently produce incomplete content records in WordPress.
    Solved
  • Page Builder Widget Data
    Widget configurations stored as JSON in DocumentPageBuilderWidgets have no automated conversion path to Gutenberg blocks, and each widget type requires bespoke transformation logic, making this the highest-effort and most error-prone workstream in the migration.
    Solved
  • Azure Blob Storage Media
    Media stored in Azure Blob Storage is inaccessible via SQL or Kentico's native export tools, requiring a separate Azure Storage SDK extraction step that adds significant complexity and a potential point of failure if access credentials or blob container structures are undocumented.
    Solved
  • URL Structure and Redirects
    Kentico's NodeAliasPath-based URL structure will not map directly to WordPress permalink patterns, and any redirect not explicitly configured before DNS cutover will result in permanent loss of indexed search equity for that URL.
    Solved
  • Version History
    Kentico version history in CMS_VersionHistory is stored as serialized binary data that is not parseable outside the Kentico API, and attempting to migrate it is explicitly inadvisable — only the current published state of each document should be extracted.
    Solved
Custom engineering
  • Page Content (Standard Fields)
    Core page data in CMS_Tree and CMS_Document is consistently structured and extractable via SQL, but multi-language sites introduce one-to-many joins that require careful deduplication and culture filtering to avoid duplicate or incomplete records.
    Handled
  • Media Library Files
    Filesystem-based media is straightforward to copy and re-ingest, but all internal content references to Kentico media paths must be rewritten to WordPress upload URLs, and any missed reference results in broken images or downloads post-cutover.
    Handled
  • Page Attachments
    Attachments stored as binary data in CMS_Attachment require extraction and re-upload via the WordPress REST API or wp_insert_attachment(), and their page-level associations must be explicitly remapped to the corresponding WordPress post IDs.
    Handled
  • Users and Roles
    Kentico user accounts can be extracted and recreated in wp_users, but the granular Kentico permission model cannot be faithfully replicated in WordPress's five-role system, requiring manual editorial workflow redesign for sites with complex publishing hierarchies.
    Handled
Clean transfer
  • Categories and Taxonomies
    Kentico category relationships stored in CMS_DocumentCategory map cleanly to WordPress wp_term_relationships, making this one of the more straightforward entities to migrate provided custom taxonomies are registered in WordPress before import.
    Clean
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Real migration stories

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CUSTOM MIGRATION

Fully customizable engineer-led migration

Tailor your migration from Kentico to WordPress exactly to your needs with our flexible customization options. Our experts will configure the perfect migration plan for your business.

Migration Filters

Publication Status

Filter by published, draft, scheduled, or archived content

Section/Category

Select specific sections, categories, or collections to migrate

Language & Locale

Migrate specific language versions or localized content only

Time Range

Migrate content created or updated within a specific period

Data Types

Posts & Pages

Articles, pages, and custom post types with full body and metadata

Media & Attachments

Images, videos, PDFs, and downloadable assets with references

Taxonomies & Menus

Categories, tags, custom taxonomies, and navigation menus

Templates & Redirects

Page templates, custom fields, and URL redirect rules

ZERO DOWNTIME

Your timeline. Our engineers.

A dedicated engineer runs your migration, planned around your schedule and your data.

No babysitting a wizard. Avoid debugging errors yourself.

Looking for a more detailed migration timeline?

Contact our team

Speed

The migration timeline depends on both our turnaround time and yours.

We can complete a migration in under a day when the accounts are connected and the sample migration is approved promptly.

Background Sync

We also support migrating the newest records first, so you can go live faster while the rest of the data is synced in the background.

Data Volume Impact

Larger data volumes may require longer migration windows.

Continuous Operation

Weekend migrations minimize disruption to your customer service operations.

MIGRATION TIMELINE

Your Kentico to WordPress migration, step by step

See how long your migration will take from start to finish. Drag the slider to estimate based on your data volume.

How many records are you migrating?

<10K 50K 100K 250K 500K 1M 2M 5M 10M+
Checklist ~3 days
Sample 1 day
Review ~2 days
Full 2 days
Delta 1 day
Your team ClonePartner

Estimated total

~9 business days

1

Migration Checklist

1 day · ClonePartner ~2 days · Your team

We prepare the optimal data mapping as a shareable spreadsheet. Your team reviews, approves, and adds any customizations.

2

Sample Migration

1 day · ClonePartner

We run a test migration with a representative sample of your data to verify mapping accuracy and identify any potential issues before the full run.

3

Review & Approve

~2 days · Your team

Your team reviews the sample migration results, confirms data accuracy and mapping, and gives the go-ahead for the full migration.

4

Full Migration

2 days · ClonePartner

We execute the complete migration of all your data to your new WordPress, with real-time progress tracking and comprehensive logging.

5

Delta Migration

1 day · ClonePartner

We capture and transfer any new data that was added or updated during the main migration to ensure no data is lost. This final sync keeps everything current.

Related Guides

Pros and cons of different migration options

Choosing the right approach is key because migrating from Kentico to WordPress isn't just about moving data – it's about protecting your content, SEO, and reader experience.

Feature / Criteria ClonePartner Automated Tools CSV Import In-house migration
Custom Scripting for complex data ✓ Engineers build & maintain ✗ No ⚠ Manual ✓ Yes – but costly
Sandbox & Pilot Migrations ✓ Full sandbox + pilot plans ⚠ Limited ✗ No ⚠ Often Informal
Manual validation & reconciliation ✓ Automated + manual QA ✗ No ✓ Yes (Manual) ✓ Heavy manual effort
Backup & rollback plan ✓ Robust procedures ✗ No ✗ No ⚠ Often incomplete
Handles automation and integrations ✓ Full support ⚠ Partial ✗ No ⚠ Possible but fragmented
Post-migration engineer support ✓ Dedicated engineers ✗ No ✗ No ⚠ Limited support
Adaptable to API changes ✓ Proactive adaptation ✗ No ⚠ Manual fixes ⚠ Slower response
Turnaround / timeline predictability ✓ Predictable timelines ⚠ Fast but brittle ⚠ Slow and manual ⚠ Often slower
Data Security & Compliance ✓ High – enterprise grade ⚠ Medium (depends) ⚠ Low (manual) ⚠ Hidden gaps common
Pricing predictability ✓ Transparent & fixed ⚠ Low (per-job) ⚠ Low (manual hours) ⚠ High/variable OPEX
End-to-end project management ✓ Full E2E delivery & PM ✗ No ✗ No ⚠ Often partial
Business impact & opportunity cost ✓ No diversion of staff ✗ No ✗ No ⚠ Diverts engineering

What does an Engineer-led migration mean anyway?

Speed & Accuracy: Our Blended Method

We blend automation (smart scripts, bulk APIs) with human expertise for speed without risk. Our engineers manually check every mapping, validation, and exception.

You get:

  1. Speed of automation for bulk record migration
  2. Precision of engineers verifying integrity and business logic
  3. Pilot migrations and sandbox testing to catch issues early
  4. Real-time validation reports and rollback readiness
Result: 50x faster migrations than manual imports — with near-zero error rates.

Handling the Tricky Tech and API Details

The Kentico and WordPress APIs each behave differently, which is where our engineers shine. We build custom logic to handle the data quirks where generic tools typically break.

We handcraft API logic for:

  1. Field mapping and transformation
  2. Pagination, rate-limit handling, and throttling
  3. Preserving content relationships, media, and revision history
  4. Syncing custom fields, taxonomies, and templates without breaking structure
Our scripts: Natively retry failed calls, re-queue large attachments, and ensure data parity.

No Guesswork

We don't just promise smooth migrations—we measure and prove them. Every client receives a Migration Validation Report with all metrics.

Typical results across projects:

  1. 100% record-count parity between your Kentico data and WordPress
  2. Zero downtime during staged cutovers
  3. 99.9% attachment integrity (verified via checksum)
  4. Full automation and preservation of all business rules
Our standard: Includes full SEO and redirect preservation and 30 days of engineer-assigned support post go-live.

We Adapt to Your Setup (Not the Other Way Around)

No two teams configure Kentico or WordPress exactly the same way—with unique content models and data. We customize every migration script to fit your exact workflow, taxonomies, and templates.

Our engineers adapt for:

  1. Custom fields, content types, and workflows
  2. Multi-site or multi-language setups
  3. Historical imports and partial (date-based) migrations
  4. Integration re-mapping for search, analytics, or forms tools
The promise: If your data doesn't fit a standard template, we build one just for you.

Enterprise-Grade Security & Compliance

Your customer data is precious. Our migration process maintains the highest standards of security and regulatory compliance.

SOC 2 Type II

Independently audited compliance with rigorous security standards

ISO 27001

Certified information security management system

GDPR

Full compliance with EU data protection regulations

HIPAA

Certified for handling protected health information

AES-256 Encryption

Bank-grade encryption for all stored credentials

Latest TLS

Secure transfer protocol for all data in transit

Role-Based Access

We follow role-based access control for every migration project

Scheduled Deletion

Automatic data purging after migration completion

FAQ

Frequently Asked Questions

Everything you need to know about migrating from Kentico to WordPress. Can't find what you're looking for? Talk to our team.

Still have questions?

Book a free 30-minute consultation with our team.

Contact our team

Kentico → WordPress

3 questions
Do my Kentico Custom Page Types migrate to WordPress, and what has to be set up first?
Custom Page Types map directly to WordPress Custom Post Types (CPTs), but the CPT definitions (post type registration, custom field schema, and any associated custom taxonomies) must exist on the WordPress destination before content records are imported. If they are not registered in advance, WordPress silently drops unrecognised fields or assigns content to the wrong type. We export the Kentico page type structure first, coordinate with your team to ensure matching CPTs and custom fields are registered (or registered by us using ACF or native meta), and only then import the content records.
What happens to my Kentico newsletter and email campaign data in WordPress?
WordPress has no native email campaign object, so newsletter data (campaign content, subscriber lists, send history, and templates) must land in a third-party plugin such as FluentCRM or MailPoet, or be stored as a Custom Post Type for archival purposes only. Subscribers can be imported via CSV into either plugin; campaign HTML and metadata (subject, sent date) can be imported via API or manual paste. Engagement analytics such as per-subscriber open and click history have only partial fidelity. FluentCRM supports a portion of that data through its import schema, but complete historical engagement stats should not be assumed portable without a pre-migration audit of what your Kentico instance actually records.
How do you move our Kentico site's content into WordPress?
Each migration is built as a custom script that reads your content from Kentico and writes it into WordPress through its API, so the work follows your actual content structure rather than a fixed template. We map your pages, media and metadata to the WordPress structure we agree with you. We then run a sample migration so you can review the result in WordPress before the full move.

Before you start

4 questions
Do I need professional help for this migration?
Yes. Professional help ensures proper field mapping and preservation of relationships between records. Our engineer-led approach catches edge cases that automated tools miss.
Does ClonePartner provide guidance before committing?
Yes. We provide a free consultation and assessment. We'll review your data structure, discuss your requirements, and provide a detailed migration plan and fixed-price quote before you commit to anything.
Do you use an off-the-shelf tool to migrate from Kentico to WordPress, or is this built for our data?
It is built for your data. Each migration is a set of custom scripts written for your data model, not a generic import tool. That is also why we start with a sample migration: you see your own records in WordPress before the full migration is committed.
Can we see a sample of our Kentico data migrated to WordPress before the full migration runs?
Yes. We run a sample migration on your own data first, so you can review how your records look in WordPress before the full migration goes ahead. We run validation scripts to confirm the record counts match your source, and you check the sample against your source records; if a field is missing or mapped wrong, or anything else needs adjusting, we fix it in the migration scripts and re-run the sample as many times as you need. The full migration only runs after you've approved the sample. On projects delivered in phases, each phase gets its own sample migration for you to approve.

Data & mapping

7 questions
Will original ownership, authorship and created dates be preserved?
Yes. Created-time metadata is carried across, and ownership and authorship are carried across where the original users are set up in WordPress. Where WordPress cannot store one of them natively, it is kept as embedded metadata on the migrated record.
If the new system can't natively support an old record type, what are my options?
We handle it case by case. While mapping your data, we identify every record type without a direct counterpart in WordPress, review sample records from it and propose how it can be represented, based on what WordPress supports: map it to the closest native object, create a custom field or object, fold it into the parent record as text or a note, attach it as a file, or keep it in a read-only archive. You choose the approach, we write the migration scripts to place the data there, so it comes across in the form you choose instead of being left behind, and you see how it looks in a sample migration before we run the full set.
We've built custom modules and integrations on Kentico. Can you migrate their content to WordPress?
We migrate the content and data your custom modules hold, as long as it can be read from Kentico programmatically. Every migration we run is written as custom code for that project rather than pushed through an off-the-shelf tool, so unusual module data is not a blocker. During scoping we review each custom module and integration with you and agree how it will be handled before any work is committed.
Will the migration set off automations or send emails or notifications to customers, our team or anyone else?
No. Before the sample or full migration starts, we confirm with you that nothing in WordPress will send messages about the migrated data: we import with notifications switched off wherever WordPress allows it, and either pause any automation that could send them for the migration window or give it a condition, such as a suppression tag, that skips migrated records, which lets your live automations keep running for new records. We only proceed once you have confirmed it. If you want anyone told about the move, that message is sent separately, once the migrated data has been checked.
Can you migrate data that WordPress can't take in through an API?
In many cases, yes. Where something can't be written through an API, we recreate it through WordPress's user interface where the interface allows it, and where that work is repetitive we script and automate it. We tell you up front which items are handled this way, because recreating them through the interface can add time to the schedule.
What happens if WordPress requires fields our Kentico data doesn't have?
We check the destination for required fields your source data cannot fill and bring each one to you before those records are migrated. Together we agree how each one is handled, such as a mapping from an existing field, a default value, or, where WordPress lets that field be made optional, setting it to not required for the migration so you can make it required again once the migration is complete. The migration then runs with that rule applied, so no records are rejected or left behind.
Can you change our URL structure when we move from Kentico to WordPress, such as moving a blog or docs from a subdomain onto our main domain?
Yes, where WordPress and your site's front end support the structure you want. Each page is created in WordPress by the migration, so it can be given its new address, for example a blog moved from a subdomain to a path on your main domain, and you get a map of every old URL to its new one so redirects can be set up from the old addresses wherever they are served.

Timeline & downtime

2 questions
How long does the Kentico to WordPress migration take?
Most migrations complete within 1–5 business days, depending on data volume and complexity; very large migrations, such as several hundred thousand records, take longer. We provide a detailed timeline after the initial assessment and can often complete small migrations in under 24 hours.
Will there be downtime when migrating from Kentico to WordPress?
No. Our migration process is designed for zero downtime. Kentico stays fully operational throughout: the bulk migration runs in the background and the cutover is fast, so there is no disruption to your live business operations.

Security & access

1 question
Can we whitelist a single IP instead of opening our network to your migration tool?
Yes. All migration traffic runs through a centralized system using one fixed IP, which your IT team can whitelist instead of opening broader network access.

Pricing

1 question
Is migration pricing a flat fee, or does it scale with data volume?
It's a flat fee with no hidden costs. The price we agree with you for your scope is the price you pay, and small variances in the final volume, a bit more or less, are included.

After go-live

5 questions
How do I validate that everything migrated correctly?
Every client receives a Migration Validation Report with comprehensive metrics including record-count comparison, attachment integrity verification via checksum, and full audit logs of the migration run, showing every record created, skipped or failed. If any item didn't come across, the report names each one, the specific reason, and how to bring it across if you want it there. We also offer unlimited sample migrations, so you can check your data before the full migration runs.
What support do you provide after the migration goes live?
At ClonePartner, we consider ourselves your partners in this journey. We take full accountability for your migration's success. Once your migration goes live, we provide 30 days of comprehensive post-migration support as standard, and longer support, such as 60 or 90 days, can be agreed for your project. During this period, we help with anything related to your migrated data, so your migration is a complete success.
Will we get a migration report and a mapping sheet linking old record IDs to new ones?
Yes. We provide a comprehensive migration report along with an ID-mapping sheet that links each old Kentico record ID to its new ID in WordPress. This ensures full traceability, simplifies post-migration verification, and helps your team validate that records have been migrated accurately.
After migration, do I contact ClonePartner or the platform's own support if something looks wrong?
ClonePartner is the contact for anything about the migrated data itself. Questions about the platform itself, such as how its features and settings work, go to the platform's own support or to whoever administers it for you.
Will our existing Kentico page URLs and links keep working after we move to WordPress?
They can, through redirects and link rewriting. Links between your own pages are updated to point at their new URLs as part of the migration, and the files and images your pages use are re-hosted on WordPress, wherever it can host them, with their links rewritten. For every old URL we give you a map to its new address, so redirects can be set up where your site is served and old bookmarks, search results and external links open the right page.

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WordPress Migration?

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Attention to Detail

We meticulously handle every aspect of your migration, ensuring no data is lost during transfer and mapping every field correctly between platforms.

Custom Solutions

Every business is unique. We tailor your migration strategy to match your specific requirements, workflows, and data structures.

Security & Compliance

Your customer data is handled with enterprise-grade security protocols, ensuring compliance with GDPR, HIPAA, and industry standards.