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Migrate from Clarify to UGRU CRM with precision & ease

A seamless, customizable migration solution for moving your Clarify data with perfect fidelity and minimal disruption.

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Last updated August 2026

Clarify
UGRU CRM
MIGRATION OVERVIEW

Why teams migrate from Clarify to UGRU CRM

The core problem
Migrating from Clarify to UGRU CRM requires moving from an AI-native, schema-flexible CRM with custom objects and a clean JSON:API interface into a purpose-built financial advisory practice management suite with a fixed, finance-specific data model. No native migration path or well-supported third-party connector exists between the two platforms, making this an engineered migration in most non-trivial cases. The fundamental data model gap centers on Clarify's support for custom objects, typed many-to-many relationships, and an open API versus UGRU's rigid three-tier household hierarchy, limited inbound API surface, and CSV-primary data ingestion. Custom transformation work is required to flatten Clarify custom objects, reconstruct household groupings, and remap activity history into UGRU-compatible formats.
Why this matters for your migration
KEY CHALLENGES

What makes this migration complex

These are the architectural mismatches and technical hurdles specific to a Clarify to UGRU CRM migration.

Most Critical

Custom Object Flattening Required

Clarify's custom objects (prefixed `c_*`) have no equivalent in UGRU's fixed schema, meaning all data stored in custom objects must be manually flattened into notes, attached as documents, or discarded entirely before import.

Blocks all downstream imports if mapped wrong

Household Hierarchy Construction

UGRU's three-tier Entity–Individual–Household data model has no counterpart in Clarify, requiring a manual or semi-automated process to identify spouse and partner pairs, assign consistent household identifiers, and restructure contact records before import.

Activity History Portability

Clarify's activity stream, meeting objects, and task records do not export cleanly to CSV and cannot be directly ingested by UGRU's import layer, resulting in significant loss of historical activity timeline data without a custom ETL pipeline.

Limited UGRU Inbound API Surface

Unlike the source platform's well-documented REST API, UGRU's inbound data ingestion is primarily CSV-based with a limited API surface, creating a bottleneck on the load side regardless of how cleanly data is extracted from Clarify.

Relational Link Destruction via CSV

CSV-based migration destroys Clarify's foreign-key-based relational links between people, companies, and deals, requiring crosswalk tables and careful column mapping to reconstruct even basic entity associations in UGRU.

Multi-Value Field Splitting

Clarify stores email addresses and similar fields as typed arrays (e.g., `email_addresses.items []`), which must be programmatically split into discrete flat columns before they can be mapped to UGRU's single-value or delimited field format.

COMPLETE COVERAGE

Intelligent Human-Verified Data Mapping

Our migration engineer precisely maps every data point from Clarify to UGRU CRM, ensuring perfect continuity for your customer support operations.

Clarify
UGRU CRM
Contacts
Contacts
Companies
Accounts
Deals
Opportunities
Notes
Notes
Tasks
Tasks
Tags
Tags
Custom Fields
Custom Fields
Lists
Groups/Lists
Meetings
Appointments
Activities
Tasks
Attachments
Documents
Relationships
Households
Conversations
Notes

Looking for more entity mappings?

Contact our team
MIGRATION RISK ASSESSMENT

Every migration risk, already solved

Migration between platforms is full of edge cases. Our engineers have identified every risk from Clarify to UGRU CRM and built proven solutions for each one.

High complexity
  • Custom Objects
    UGRU has no support for arbitrary custom objects, so all data stored in Clarify's `c_*` custom objects must be flattened into notes or attachments or abandoned, representing an irreversible structural data loss.
    Solved
  • Activity History
    Meetings, tasks, and activity stream records from Clarify do not export cleanly to CSV and have no direct UGRU import target, making full activity history migration impractical without a custom ETL pipeline.
    Solved
  • Household Groupings
    Clarify has no household concept, so spouse and partner relationships must be identified from custom fields, notes, or implicit associations and manually assigned household identifiers before UGRU import, a process that is highly error-prone at scale.
    Solved
  • Relationships / Associations
    Clarify's typed many-to-many relationships between people and companies are not preserved in CSV export and must be reconstructed using crosswalk tables, with no guarantee of complete fidelity in UGRU's more rigid relational hierarchy.
    Solved
Custom engineering
  • Contacts
    Standard contact fields map reasonably well, but multi-value fields like email address arrays require splitting and the absence of a household grouping in Clarify means significant manual work is needed to reconstruct UGRU's Individual–Household relationships.
    Handled
  • Deals / Opportunities
    Clarify's deal object and pipeline stages can be mapped to UGRU's Opportunities module, but pipeline stage naming conventions will likely differ and relational links to contacts and companies must be re-established post-import.
    Handled
  • Email / Communication Archives
    Clarify does not provide native FINRA-compliant email archiving, so historical email communications are unlikely to exist in a format transferable to UGRU's compliance archiving module, requiring firms to establish a new archiving baseline in UGRU.
    Handled
  • Tasks and Calendar Events
    Open tasks and future-dated appointments may be manually transferable to UGRU's Follow-up Calls and Appointments modules, but historical completed tasks are unlikely to survive migration without a custom extraction and transformation step.
    Handled
Clean transfer
  • Companies / Accounts
    Clarify's `company` object maps directly to UGRU's Account or Entity tier, and basic firmographic fields transfer cleanly via CSV, making this one of the lower-risk entity types in the migration.
    Clean
  • Financial Plan Data
    Clarify does not contain financial planning data, so there is no source data of this type to migrate; UGRU's financial planning modules will be populated from scratch post-migration.
    Clean
What Our Customers Say

Real migration stories

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CUSTOM MIGRATION

Fully customizable engineer-led migration

Tailor your migration from Clarify to UGRU CRM exactly to your needs with our flexible customization options. Our experts will configure the perfect migration plan for your business.

Migration Filters

Contact Type

Filter by lead, contact, or account

Pipeline/Stage Filter

Select records based on deal stages or pipelines

Owner Selection

Migrate records assigned to specific owners or reps

Time Range

Migrate records from a specific time period

Data Types

Leads & Contacts

All person-level records including metadata

Accounts/Companies

Business-level entities and associated data

Deals & Opportunities

Sales pipeline data with stages and close dates

Custom Fields

Any custom objects and fields configured in your CRM

ZERO DOWNTIME

Your timeline. Our engineers.

A dedicated engineer runs your migration, planned around your schedule and your data.

No babysitting a wizard. Avoid debugging errors yourself.

Looking for a more detailed migration timeline?

Contact our team

Speed

The migration timeline depends on both our turnaround time and yours.

We can complete a migration in under a day when the accounts are connected and the sample migration is approved promptly.

Background Sync

We also support migrating the newest records first, so you can go live faster while the rest of the data is synced in the background.

Data Volume Impact

Larger data volumes may require longer migration windows.

Continuous Operation

Weekend migrations minimize disruption to your customer service operations.

MIGRATION TIMELINE

Your Clarify to UGRU CRM migration, step by step

See how long your migration will take from start to finish. Drag the slider to estimate based on your data volume.

How many records are you migrating?

<10K 50K 100K 250K 500K 1M 2M 5M 10M+
Checklist ~3 days
Sample 1 day
Review ~2 days
Full 2 days
Delta 1 day
Your team ClonePartner

Estimated total

~9 business days

1

Migration Checklist

1 day · ClonePartner ~2 days · Your team

We prepare the optimal data mapping as a shareable spreadsheet. Your team reviews, approves, and adds any customizations.

2

Sample Migration

1 day · ClonePartner

We run a test migration with a representative sample of your data to verify mapping accuracy and identify any potential issues before the full run.

3

Review & Approve

~2 days · Your team

Your team reviews the sample migration results, confirms data accuracy and mapping, and gives the go-ahead for the full migration.

4

Full Migration

2 days · ClonePartner

We execute the complete migration of all your data to your new UGRU CRM, with real-time progress tracking and comprehensive logging.

5

Delta Migration

1 day · ClonePartner

We capture and transfer any new data that was added or updated during the main migration to ensure no data is lost. This final sync keeps everything current.

Complete Technical Guide

Clarify to UGRU CRM Migration: The CTO's Technical Guide

Clarify to UGRU CRM migration means moving from a flexible, API-first schema to a fixed financial advisory platform — CSV import is the primary ingestion path, and custom objects have no equivalent.

34 min read

Read the guide

Pros and cons of different migration options

Choosing the right approach is key because migrating from Clarify to UGRU CRM isn't just about moving data – it's about protecting your client relationships and pipeline.

Feature / Criteria ClonePartner Automated Tools CSV Import In-house migration
Custom Scripting for complex data ✓ Engineers build & maintain ✗ No ⚠ Manual ✓ Yes – but costly
Sandbox & Pilot Migrations ✓ Full sandbox + pilot plans ⚠ Limited ✗ No ⚠ Often Informal
Manual validation & reconciliation ✓ Automated + manual QA ✗ No ✓ Yes (Manual) ✓ Heavy manual effort
Backup & rollback plan ✓ Robust procedures ✗ No ✗ No ⚠ Often incomplete
Handles automation and integrations ✓ Full support ⚠ Partial ✗ No ⚠ Possible but fragmented
Post-migration engineer support ✓ Dedicated engineers ✗ No ✗ No ⚠ Limited pipeline support
Adaptable to API changes ✓ Proactive adaptation ✗ No ⚠ Manual fixes ⚠ Slower response
Turnaround / pipeline predictability ✓ Predictable pipelines ⚠ Fast but brittle ⚠ Slow and manual ⚠ Often slower
Data Security & Compliance ✓ High – enterprise grade ⚠ Medium (depends) ⚠ Low (manual) ⚠ Hidden gaps common
Pricing predictability ✓ Transparent & fixed ⚠ Low (per-job) ⚠ Low (manual hours) ⚠ High/variable OPEX
End-to-end project management ✓ Full E2E delivery & PM ✗ No ✗ No ⚠ Often partial
Business impact & opportunity cost ✓ No diversion of staff ✗ No ✗ No ⚠ Diverts engineering

What does an Engineer-led migration mean anyway?

Speed & Accuracy: Our Blended Method

We blend automation (smart scripts, bulk APIs) with human expertise for speed without risk. Our engineers manually check every mapping, validation, and exception.

You get:

  1. Speed of automation for bulk record migration
  2. Precision of engineers verifying integrity and business logic
  3. Pilot migrations and sandbox testing to catch issues early
  4. Real-time validation reports and rollback readiness
Result: 50x faster migrations than manual imports — with near-zero error rates.

Handling the Tricky Tech and API Details

The Clarify and UGRU CRM APIs each behave differently, which is where our engineers shine. We build custom logic to handle the data quirks where generic tools typically break.

We handcraft API logic for:

  1. Field mapping and transformation
  2. Pagination, rate-limit handling, and throttling
  3. Preserving activity history, attachments, and email threads
  4. Syncing custom fields, pipelines, and stages without breaking structure
Our scripts: Natively retry failed calls, re-queue large attachments, and ensure data parity.

No Guesswork

We don't just promise smooth migrations—we measure and prove them. Every client receives a Migration Validation Report with all metrics.

Typical results across projects:

  1. 100% record-count parity between your Clarify data and UGRU CRM
  2. Zero downtime during staged cutovers
  3. 99.9% attachment integrity (verified via checksum)
  4. Full automation and preservation of all business rules
Our standard: Includes full pipeline and workflow preservation and 30 days of engineer-assigned support post go-live.

We Adapt to Your Setup (Not the Other Way Around)

No two teams configure Clarify or UGRU CRM exactly the same way—with unique pipelines and data. We customize every migration script to fit your exact workflow, pipelines, and stages.

Our engineers adapt for:

  1. Custom fields, pipelines, and workflows
  2. Multi-brand or multi-language setups
  3. Historical imports and partial (date-based) migrations
  4. Integration re-mapping for marketing, telephony, or billing tools
The promise: If your data doesn't fit a standard template, we build one just for you.

Enterprise-Grade Security & Compliance

Your customer data is precious. Our migration process maintains the highest standards of security and regulatory compliance.

SOC 2 Type II

Independently audited compliance with rigorous security standards

ISO 27001

Certified information security management system

GDPR

Full compliance with EU data protection regulations

HIPAA

Certified for handling protected health information

AES-256 Encryption

Bank-grade encryption for all stored credentials

Latest TLS

Secure transfer protocol for all data in transit

Role-Based Access

We follow role-based access control for every migration project

Scheduled Deletion

Automatic data purging after migration completion

FAQ

Frequently Asked Questions

Everything you need to know about migrating from Clarify to UGRU CRM. Can't find what you're looking for? Talk to our team.

Still have questions?

Book a free 30-minute consultation with our team.

Contact our team

Before you start

4 questions
Do I need professional help for this migration?
Yes. Professional help ensures proper field mapping and preservation of relationships between records. Our engineer-led approach catches edge cases that automated tools miss.
Does ClonePartner provide guidance before committing?
Yes. We provide a free consultation and assessment. We'll review your data structure, discuss your requirements, and provide a detailed migration plan and fixed-price quote before you commit to anything.
Do you use an off-the-shelf tool to migrate from Clarify to UGRU CRM, or is this built for our data?
It is built for your data. Each migration is a set of custom scripts written for your data model, not a generic import tool. That is also why we start with a sample migration: you see your own records in UGRU CRM before the full migration is committed.
Can we see a sample of our Clarify data migrated to UGRU CRM before the full migration runs?
Yes. We run a sample migration on your own data first, so you can review how your records look in UGRU CRM before the full migration goes ahead. We run validation scripts to confirm the record counts match your source, and you check the sample against your source records; if a field is missing or mapped wrong, or anything else needs adjusting, we fix it in the migration scripts and re-run the sample as many times as you need. The full migration only runs after you've approved the sample. On projects delivered in phases, each phase gets its own sample migration for you to approve.

Data & mapping

12 questions
Will original ownership, authorship and created dates be preserved?
Yes. Created-time metadata is carried across, and ownership and authorship are carried across where the original users are set up in UGRU CRM. Where UGRU CRM cannot store one of them natively, it is kept as embedded metadata on the migrated record.
If the new system can't natively support an old record type, what are my options?
We handle it case by case. While mapping your data, we identify every record type without a direct counterpart in UGRU CRM, review sample records from it and propose how it can be represented, based on what UGRU CRM supports: map it to the closest native object, create a custom field or object, fold it into the parent record as text or a note, attach it as a file, or keep it in a read-only archive. You choose the approach, we write the migration scripts to place the data there, so it comes across in the form you choose instead of being left behind, and you see how it looks in a sample migration before we run the full set.
If the same contact appears more than once in Clarify, or several contacts share an email address or telephone number, will the migration create duplicates or merge them?
You decide, and we don't merge records on a guess about which one is correct. Your records come across as they exist in Clarify, so duplicates that are already there can come across too, and if you want them merged, give us the matching rule you want and we apply it as a follow-up pass. The exception is a CRM that checks for duplicates through its API: it returns the existing contact instead of creating a new one, so records sharing an email address or telephone number would otherwise collapse into one contact. Where that applies, we tell you how many records are affected and let you choose. If you want a separate contact for each source record and UGRU CRM has a setting that allows duplicate contacts, your team switches it on while we migrate them, and we tell you when it is safe to switch it off again.
Will the migration set off automations or send emails or notifications to customers, our team or anyone else?
No. Before the sample or full migration starts, we confirm with you that nothing in UGRU CRM will send messages about the migrated data: we import with notifications switched off wherever UGRU CRM allows it, and either pause any automation that could send them for the migration window or give it a condition, such as a suppression tag, that skips migrated records, which lets your live automations keep running for new records. We only proceed once you have confirmed it. If you want anyone told about the move, that message is sent separately, once the migrated data has been checked.
Can you migrate data that UGRU CRM can't take in through an API?
In many cases, yes. Where something can't be written through an API, we recreate it through UGRU CRM's user interface where the interface allows it, and where that work is repetitive we script and automate it. We tell you up front which items are handled this way, because recreating them through the interface can add time to the schedule.
Can you migrate only the data added to Clarify since our last migration?
Yes. We find the exact point in Clarify where the earlier migration ended and move only the records added after it. Records that were already migrated are not brought across a second time.
What happens if UGRU CRM requires fields our Clarify data doesn't have?
We check the destination for required fields your source data cannot fill and bring each one to you before those records are migrated. Together we agree how each one is handled, such as a mapping from an existing field, a default value, or, where UGRU CRM lets that field be made optional, setting it to not required for the migration so you can make it required again once the migration is complete. The migration then runs with that rule applied, so no records are rejected or left behind.
Will contacts that are already in UGRU CRM get duplicated?
They don't need to be. We can check each contact against the contacts already in UGRU CRM before creating it, so a contact the matching rule identifies as already there is matched to the incoming record instead of being created a second time. We agree the matching rule with you before the migration runs.
We use a lot of custom fields in Clarify. Can you map them to UGRU CRM?
Where UGRU CRM has a place for them, yes. Each migration is a custom script written for your project, so your custom fields and structure are mapped to UGRU CRM's model rather than forced through an import template. Where field types differ, such as a value stored as text in Clarify that UGRU CRM needs as a number, the script converts it. We agree the mapping with you and prove it on a sample migration before the full run.
How will my records carry over if UGRU CRM organizes leads, contacts and accounts differently from Clarify?
We map your records to the way UGRU CRM structures them, so each type of record lands where UGRU CRM expects it instead of being copied field for field. Before we build anything, we send you a migration checklist showing what moves and where each item lands, for you to review. Most data moves through the platforms' APIs; where an API cannot write something, we fall back to CSV import or manual entry.
Can you migrate the email history on our mail server, such as Microsoft Exchange, along with our Clarify records?
Yes, on a best-effort basis where Clarify has no clean way to export it. For team members who are still with you, UGRU CRM may be able to sync their mail itself once each person's email account is connected; for people who have left, we bring their messages in as notes on the right records, retrieving them from Clarify or your Exchange server, so the history stays intact and attributable.
Can you migrate our Clarify products and customers' purchase history to UGRU CRM, not just contacts?
Yes, where Clarify's API makes them available. Products and purchase records are scoped like any other data: the migration checklist covers products alongside contacts, notes and tags, and we confirm what each platform's API can read and write before anything runs. Where UGRU CRM has no native home for purchase history, we agree another form with you, such as a custom field or a note on the contact.

Timeline & downtime

2 questions
How long does the Clarify to UGRU CRM migration take?
Most migrations complete within 1–5 business days, depending on data volume and complexity; very large migrations, such as several hundred thousand records, take longer. We provide a detailed timeline after the initial assessment and can often complete small migrations in under 24 hours.
Will there be downtime when migrating from Clarify to UGRU CRM?
No. Our migration process is designed for zero downtime. Clarify stays fully operational throughout: the bulk migration runs in the background and the cutover is fast, so there is no disruption to your live business operations.

Security & access

1 question
Can we whitelist a single IP instead of opening our network to your migration tool?
Yes. All migration traffic runs through a centralized system using one fixed IP, which your IT team can whitelist instead of opening broader network access.

Pricing

1 question
Is migration pricing a flat fee, or does it scale with data volume?
It's a flat fee with no hidden costs. The price we agree with you for your scope is the price you pay, and small variances in the final volume, a bit more or less, are included.

After go-live

5 questions
How do I validate that everything migrated correctly?
Every client receives a Migration Validation Report with comprehensive metrics including record-count comparison, attachment integrity verification via checksum, and full audit logs of the migration run, showing every record created, skipped or failed. If any item didn't come across, the report names each one, the specific reason, and how to bring it across if you want it there. We also offer unlimited sample migrations, so you can check your data before the full migration runs.
What support do you provide after the migration goes live?
At ClonePartner, we consider ourselves your partners in this journey. We take full accountability for your migration's success. Once your migration goes live, we provide 30 days of comprehensive post-migration support as standard, and longer support, such as 60 or 90 days, can be agreed for your project. During this period, we help with anything related to your migrated data, so your migration is a complete success.
Will we get a migration report and a mapping sheet linking old record IDs to new ones?
Yes. We provide a comprehensive migration report along with an ID-mapping sheet that links each old Clarify record ID to its new ID in UGRU CRM. This ensures full traceability, simplifies post-migration verification, and helps your team validate that records have been migrated accurately.
After migration, do I contact ClonePartner or the platform's own support if something looks wrong?
ClonePartner is the contact for anything about the migrated data itself. Questions about the platform itself, such as how its features and settings work, go to the platform's own support or to whoever administers it for you.
Can you export years of email history from Clarify, including the full message bodies, into a searchable archive?
Yes, where the full messages can be retrieved from Clarify. With access to your account, we first confirm that complete emails, not just their sender, recipient, date and subject, can be pulled and how many years back they go, then share a sample for you to review. The finished archive is delivered to you as files, for example with a searchable HTML viewer, so you can look up any email without Clarify.

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Attention to Detail

We meticulously handle every aspect of your migration, ensuring no data is lost during transfer and mapping every field correctly between platforms.

Custom Solutions

Every business is unique. We tailor your migration strategy to match your specific requirements, workflows, and data structures.

Security & Compliance

Your customer data is handled with enterprise-grade security protocols, ensuring compliance with GDPR, HIPAA, and industry standards.