--- title: "Migrate from Pipedrive to Attio | ClonePartner" description: There is no native migration path that preserves relationships from Pipedrive to Attio. Pipedrive is pipeline-centric with flat custom fields identified by 40-c source: Pipedrive target: Attio canonical: "https://clonepartner.com/migrate/pipedrive-to-attio/" --- # Pipedrive → Attio migration Seamless Pipedrive to Attio migration — all records moved with accuracy and care. ## Why teams migrate from Pipedrive to Attio There is no native migration path that preserves relationships from Pipedrive to Attio. Pipedrive is **pipeline-centric** with flat custom fields identified by 40-character hex hashes and no custom objects. Attio is **object-relational** with custom objects, relationship attributes, and lists that aggregate records across workflows. The fundamental gap is architectural: Pipedrive's Import2 integration cannot update existing records, and Attio's standard Companies and People objects do not support custom unique attributes — forcing domain and email matching as the only deduplication strategy. Every migration requires API-based extraction with custom field hash resolution, Attio's Assert endpoint for upserts, strict Companies → People → Deals load ordering, and explicit handling of records that lack domains or email addresses. ## Key migration challenges - **Import2 Limitation** — Import2 cannot update existing records. If inboxes have been connected, all auto-created records must be deleted before use — or you must skip Import2 entirely. - **No Unique Key on Deals** — Attio Deals have no default unique attribute. A custom pipedrive_deal_id with unique constraint must be created before using the Assert API. - **Custom Field Resolution** — Pipedrive's 40-character hex hash keys differ per account and must be resolved to labels via the Fields API before any transformation. - **Records Without Identifiers** — Organizations without domains and People without emails cannot benefit from Attio's native deduplication or enrichment. - **Former-Employee Emails** — Historical correspondence from departed staff will not resurface through Attio's inbox sync and must be explicitly extracted and imported as Notes. ## Entity mappings - **Organizations** (Pipedrive) → **Companies** (Attio) - **Persons** (Pipedrive) → **People** (Attio) - **Notes** (Pipedrive) → **Notes** (Attio) - **Deals** (Pipedrive) → **Deals** (Attio) - **Activities** (Pipedrive) → **Tasks** (Attio) - **Users** (Pipedrive) → **Workspace Members** (Attio) - **Contacts** (Pipedrive) → **Companies** (Attio) - **Contacts** (Pipedrive) → **People** (Attio) - **Contacts** (Pipedrive) → **Deals** (Attio) - **Leads** (Pipedrive) → **Companies** (Attio) - **Leads** (Pipedrive) → **People** (Attio) - **Leads** (Pipedrive) → **Deals** (Attio) ## What breaks during migration - **Organizations → Companies** [Workaround] — Domain matching works but orgs without a usable domain create orphan records that cannot be deduplicated - **Persons → People** [Workaround] — Email matching with normalization; multi-value emails need flattening and primary selection - **Deals → Deals** [Breaks] — No default unique attribute; custom key required for Assert API or every write creates duplicates - **Leads → People + List Entries** [Workaround] — Routing decision needed based on business meaning — list entries or early-stage Deals - **Activities → Notes/Tasks** [Breaks] — Type classification required; links to parent records must be rebuilt via ID crosswalk - **Custom Fields → Attributes** [Workaround] — Monetary fields need per-attribute currency; set fields need label-based mapping; phone fields need restructuring - **Products → Custom Object** [Workaround] — No direct equivalent in Attio; requires custom object creation or list attributes on Deals - **Notes → Notes** [Direct] — Direct API migration with parent record linking via Notes API - **Files/Attachments** [Breaks] — No direct file upload endpoint; requires external hosting and URL-based linking - **Pipeline Stages → Status** [Workaround] — Pre-create matching stage options in Attio and build a stage-name mapping in the transform layer ## What we migrate ### Data Types - **Custom Fields** — Any custom objects and fields configured in your CRM - **Deals & Opportunities** — Sales pipeline data with stages and close dates - **Accounts/Companies** — Business-level entities and associated data - **Leads & Contacts** — All person-level records including metadata ### Migration Filter - **Pipeline/Stage Filter** — Select records based on deal stages or pipelines - **Owner Selection** — Migrate records assigned to specific owners or reps - **Time Range** — Migrate records from a specific time period - **Contact Type** — Filter by lead, contact, or account ## Complete technical guide For a deep-dive into the technical process, data mapping, and step-by-step migration workflow, read our full guide: [Pipedrive to Attio Migration: The CTO's Guide to Data Mapping & APIs](https://clonepartner.com/blog/pipedrive-to-attio-migration-the-ctos-guide-to-data-mapping-apis/). ## Frequently asked questions ### Who can view my data? For each migration project, you'll be assigned a migration engineer. Only the migration engineer can view your data. No one else at ClonePartner can view your data. ### Can I sign an NDA? If you are reaching out to us via one of our partners, we already have an NDA signed with them that unilaterally applies to all their customers. If you are reaching us directly and need an NDA signed, we'll be happy to sign your NDA or ours. ## Get a fixed-price quote [Talk to an engineer](https://cal.com/clonepartner/meet?duration=30&utm_source=xtoy&utm_medium=button&utm_campaign=demo_bookings&utm_content=cta_click&utm_term=demo_button_click) about your Pipedrive → Attio migration.